PDF Ebook E-commerce 2011: Business, Technology, Society (Pearson Custom Business Resources)
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E-commerce 2011: Business, Technology, Society (Pearson Custom Business Resources)
PDF Ebook E-commerce 2011: Business, Technology, Society (Pearson Custom Business Resources)
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Product details
Series: Pearson Custom Business Resources
Hardcover: 912 pages
Publisher: Prentice Hall; 7 edition (November 18, 2010)
Language: English
ISBN-10: 0136091199
ISBN-13: 978-0136091196
Product Dimensions:
8.2 x 1.4 x 10 inches
Shipping Weight: 3.4 pounds (View shipping rates and policies)
Average Customer Review:
3.5 out of 5 stars
11 customer reviews
Amazon Best Sellers Rank:
#1,354,745 in Books (See Top 100 in Books)
I found many mistakes in the book, and I don't mean stuff that's outdated, I mean flat out mistakes. I pointed it out to the teacher who teachers from the book and had to show her other reputable material online on multiple occasions...Whatever though, it's for class... if you're reading this book you probably aren't too deep into the field where a piece of misinformation will affect your career too much.
Not sure if the content really caters to the new age on this subject. the concepts and tech may be a little obsolete. Some universities continue to ask students to refer to this book as the ultimate guide for the subject.
Well, I got this book for a classGot it really cheap compared to other places+++++++
Teaches some good fundamentals about ecommerce. I am using this book for a marketing classes and has been quite helpful
I took e-commerce at Rowan University and this was the book we had to use. I loved its relevance. It can still be applied to any company looking to expand its virtual presence.
Well... what can I say. I've never had a tech textbook before that is actually WRONG in multiple areas. I don't mean just a difference of opinion, but factually flat out wrong.There's also several areas where their grasp of the concepts they claim to teach is tenuous at best or presented in the wrong light. Many of their concepts are partially updated from their outdated concepts and information. Some of the business concepts of the book are good, but the overall presentation is just broken and the technology is usually presented in a terribly inaccurate manner.I know this is a textbook so you likely won't have a choice in buying it, but a word to professors, this is a waste of your student's money. Just don't do it.
While I had to drop the course, I still plan to keep this book and read it on my own for my own knowledge when I have the time. It looks like a most interesting book filled with lots of useful information.
I was a little worried about buying a used book off of Amazon - however this product was of great quality. Very pleased.
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